Inderscience Publishers web site
Web site redesign: completed January 2004
- organised a new information architecture and organisational structure
- revamped the look
- improved the online content
Examples of the types of changes I made:
- the site has two main and distinct target audiences: journal authors and journal readers, so I introduced the idea of grouping the relevant content under two main sections: for authors & for readers
- web site colours were matched to the logo colours to enhance brand identity
- as the new titles list was rapidly growing, search boxes were added to provide fast and easy access to lists of titles by name and by subject matter.
The current site has been modernised in look, but I'm pleased to say that the information architecture and structure has stood the test of time!
